I’ve been noticing something interesting - most small business websites do all this work to get visitors to fill out a form, and then the moment someone actually does, they send them to a blank page that says ‘Thanks’. That’s like running a marathon and quitting 10 feet from the finish line.

The Concept: The Thank You Page

When someone fills out a contact form, downloads something, or books a call on your website, most small businesses do one of two things:

• Show a one-line message like “Thanks, we’ll be in touch’.

• Reload the same page with a tiny “Form submitted successfully” banner.

Why This Is a Missed Opportunity

Because at that exact moment, the visitor just took action. They’re engaged, They trust you enough to give you their info.

Many businesses drop the ball right there- when they should be doubling down on trust clarity and next steps.

What Should a Thank You Page Do?

A Thank You Page isn’t just a confirmation page.

It’s your chance to:

• Reinforce that they made the right decision.

• Clearly outline the next steps.

• Keep them engaged instead of leaving your site.

• Track conversions for SEO + ads.

If your website were a funnel, this page would be the “seal” that turns a lead into a real contact.

How To Make a Professional Thank You Page

In short, we want to build a real page, not a banner. Think of it as three mini sections, not one sentence.

1. Confirmation

Build trust - let them know they did the right thing.

• “Thank you! Your message has been received.”

• “We’ll reach out within 24 hours to schedule your call.”

2. Next Steps

Set expectations - tell them what happens next.

• “Here’s what to expect next…”

• “We’ll send you an email shortly with available times”

This clarity alone prevents 90% of “did you get my message?” follow-ups.

3. Trust & Engagement

Keep them warm and engaged, you don’t want them to close your site and forget about it.

• Show testimonials, case studies, before/after gallery, or your best blog posts.

• Offer a free resource (”Here’s a short guide on what to expect from your project.”

This reassures that they made the right choice, and keeps them engaged beyond the submission or scheduling.

Conclusion

Your Thank You Page may not be as make or break as your hero header or home page, but it is is your last chance to prove you’re professional and organized. Don’t waste it - use it to confirm, connect, and convert.